What It Takes To Fly

Last Monday, we hosted a party at the store. A lot of people saw it as a closing party, we saw it as a coming of age party. Either way, we continue to reiterate that the store had to close so we could put in place the structures it needs to expand.
We’ve learned a lot about transitions over the last four years. Since our store has been opened, we have witnessed the transition of more family members than over the entire previous decade combined.
Two days before our party I attended my cousin Debbie Greene’s memorial service in Berkeley. She was the eternal optimist who taught us all the immeasurable power of positivity. She gave the world three beautiful children and a multitude of dreams. Before her there was our Uncle A.J. Price who taught us that it is possible to fly, my Aunt Gwen Price who nurtured us and whose house served as our childhood command center for all things fun, my godfather and Uncle Othello Price who taught us structure and commitment, and another first cousin, Dana Bryant Donatto, who had a light in her so fierce and a love so thick it surprised us all to have it extinguished so young.
All this loss over the four years we spent building a brand that believes in abundance. This store is built upon a legacy that we have collected and created from our beautiful family that continuously contracts and expands but always moves forward.
This journey is about more than this particular store that people came to know and love. Closing the doors is allowing us to open our minds to the full range of possibilities that Boxcar can bring as it transitions into the next iteration; one that is more efficient, more profitable, and capable of moving through even more barriers carrying with it a message of abundance and love for life that comes from respecting the Earth and the unstoppable power of health that comes from genuine nourishment.
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