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What Can You Do To Help?

What Can You Do To Help?

Imagine if someone told you to make an iPhone out of a rotary dial phone. Or better yet, imagine if someone expected you to make a Kindle..

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What Do We Do All Day?

What Do We Do All Day?

I wish we had the luxury of just running a store. Being able to focus on our business that exists inside four walls on a street near..

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Trading Places

Trading Places

Have you noticed the extreme changes we’ve made over the last two weeks: smaller store, consolidated selling area, more intimate..

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Bikes and the City

Bikes and the City

I just got back from a very fun weekend in New York City. My 15-year college reunion took place over the course of three days at Barnard..

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Might be a Circus But…

Might be a Circus But…

What we are doing is not magic. It might seem like it sometimes, but it is only in relation to the lack of faith and commitment that many..

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More Food, Less Space

More Food, Less Space

Each week that passes here in Atlanta, we watch as the store takes shape and our network expands. I’m constantly surprised by how strong..

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Why Castleberry?

Why Castleberry?


Now that we are firmly ensconced in Atlanta, jostling for space between cars on our bikes, sampling restaurants to soothe our California..

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